Today Iâ€™d like to talk about â€˜gamificationâ€™ â€“ a term that as I type is producing all kinds of squiggly red lines in my spellcheckerâ€¦
What is â€˜gamificationâ€™, I hear you ask? Well, itâ€™s an ugly word. In fact itâ€™s such an ugly word that to really understand what it means we must first delve into what it is not. Gamification does not refer to the process of turning everything into a game, nor sadly is it about playing computer games at work. As addicted as I am to Angry Birds, destroying evil green pigs unfortunately does not help me in my current roles here at The National Archives.
No, gamifiction is about understanding behaviours, in order to design and implement techniques to incentivise people to follow certain processes. It draws upon the kind of dynamics that computer game developers have been grappling with for a long time – why do people keep coming back and playing the same game? How do you get people to continually strive to improve? And how can you get users to play in a certain way?
Selling IT solutions, products and consultancy to apply this concept in the workplace has become big business: supposedly the industry is due to be worth $2bn in 2015.
In this blog, I want to think a little more about how you can use gamification theory to support good records and information management.