Last week Head of Web Team Emma Allen and I attended a two-day conference at Google on Culture, Technology and Entrepreneurship. We listened to inspirational speakers from across the wide-ranging ‘cultural sector’, from the likes of the Tate, the Southbank Centre and Punchdrunk, to the Cultural Institute at Google itself. We got involved in panel debates on digital innovation, building online communities and making big ideas happen. Pitched at a high level, the conference allowed us all to take a step back from our day-to-day work, examine the current relationship between culture and technology, and consider the seemingly endless opportunities for the future.
While my head is still swirling with ideas, I thought I’d pull out some of the key themes that resonated throughout the two days.
From challenge comes opportunity… Technology has always been a disruption – whether it’s a new way of consuming music making the former redundant, or television pushing out radio. We are living in a world of constant digital change and disruption, which challenges us to change our ways of thinking and working. Hannah Nicklin from Albow even spoke of ‘disrupting values’ with her new website Thisison – in passing around a ‘digital hat’ into which users could offer money, time or words, economic thinking is being applied to other value patterns.
Message: Disruption is necessary for evolution – embrace it and find ‘disruptive solutions’!