When I joined The National Archives back in July, the web team was already deep into redesigning the new website. One of my first tasks was to absorb all the brilliant work done by our User Experience team. Early feedback suggested the design could be more visual, but wherever possible we wanted to avoid trite stock images and sepia-tinted parchment. So early on we decided to showcase the many fascinating illustrations and photographs available in The National Archives’ Image library.
Like the new website, the imagery had to reflect The National Archives today and capture a certain type of ‘Britishness’ that would appeal to our many millions of users. A Britishness that’s proud of our heritage but not overtly jingoistic. A Britishness that’s curious about the past without being mawkish or indulgent. In addition we wanted images that would make you stop and think about the story behind them. Continue reading »