Last week I popped into a supermarket to pick up some groceries and turned into an aisle looking for bread only to be confronted by a wall of mince pies. More mince pies than any one could conceivably want and categories of fillings and pastry types I never even knew existedâ€¦
There was so much choice that, had I been in the mood, Iâ€™m not sure Iâ€™d have been able to decide. Where to start? Do I want puff pastry, short crust, lattice covered or a good old fashioned proper mince pie? Which brand? The storeâ€™s own brand might be cheaper, but what of the content? Would it be as good as the more expensive brands and would I, in all honesty, be able to taste the difference after the first box?
Then of course thereâ€™s other customer’s point of view that could be valuable. I could have stopped anyone walking past and asked them. Given it was 18:30 on a Friday the response rate and quality may well have been ‘varied’ to put it politely so I didn’t have that option. Continue reading »