Christmas is coming and the goose is getting fat… or the mung bean sprout if you are of the vegan persuasion. It may only just be December but you know that now is a good time to sort out those present dilemmas. Make decisions, get it ordered, delivered, wrapped and ready and then on that last shopping day you can sit back with the eggnog feeling smug whilst all around you panic and stress and end up throwing money at the problem.
We retailers love Christmas Eve you know, it is our opportunity to rake it in and to finally shift that unloved item, the one the dishy publisher’s rep talked you into stocking, which has languished in a dark corner ever since it arrived (who would have thought no-one wants to buy elf gaiters ?). But times are tight and although it is the season of goodwill to all you don’t have to make my day by buying the gaiters when you could get something better and cheaper by planning ahead.
To return to my point you need to do that Christmas shopping now. Like me you probably say this to yourself every year and like me every year you head out into those tinsel strewn shops with a list of the people you need to buy for Mum, Dad, Gran, the odd aunt you only ever see at Christmas, friends, family, the cat, the cleaner (ok, I only put the cleaner in so I could buy something for myself). You gird your loins, pick up the November pay cheque and go out shopping. You come back disillusioned, you have something for mum maybe, but now you are not sure if it is right, a pair of impossibly high heels and a sparkly dress for the Christmas party which you couldn’t really afford, sore feet, a slight headache, a craving for a glass of Chardonnay and the firm decision not to do that again in a hurry. But dwell in the dappled uplands of the vale of illusion with me for a moment. Imagine you do it all now, imagine you do it all online, imagine you have an online personal shopper to help… I am not asking you to forsake the high street but just go there to find twinkly sparkly little treats for yourself (you can always find those when you are looking for things for someone else) that you will be able to pay for from the money saved by careful present shopping.
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